Ultimate Performance (UP) was born from the vision of our Founder Nick Mitchell who wanted to create a place where people knew they could get results and not the ineffectual fitness fluff that pervaded the Personal Training industry at that time. We think he succeeded because the entire standard of Personal Training has improved dramatically since then, not least because of the lead set by UP. Indeed, a quick perusal of social media will show you a number of UP copycats with superficially the same message, and in many cases even the same phrases (lifted directly from our website), but interestingly enough never the depth of results or accolades that we have worked so hard to achieve.
The first Ultimate Performance gym, UP City, was opened in May 2009 with a team of just two full-time Personal Trainers and a lot of empty space! Since that date UP has evolved, sometimes easily and occasionally kicking and screaming, into a genuinely global business with a team of over 65 Personal Trainers. As well as our five personal training gyms we also have our one commercial gym – Ultimate Performance Marbella. This is less of a radical departure for us than it sounds as we use the 15,000 square foot facility primarily as a teaching complex to help educate our thousands of students worldwide.
Whilst results focused one-to-one personal training remains as our core business, we have branched out into both the education and online arenas. We run regular weekend courses for professional Personal Trainers that are always sold out, and our online coaching service helps hundreds of people every month who cannot physically get into one of our gyms.
The following timeline shows our Company history. Our plan is to take our past growth and build on it exponentially so watch this space!
May 2009: Ultimate Performance City of London.
A 3,000 square foot personal training facility in the heart of London’s financial district. At the time this was the most comprehensive and fully equipped personal training gym in Europe.
November 2011: Ultimate Performance Mayfair (London).
A 5,000 square foot personal training facility one street off London’s Park Lane in the exclusive and centrally located Mayfair district. This gym remains the largest and most well equipped personal training gym outside of the USA.
April 2013: Ultimate Performance Hong Kong (Central District)
A 4,000 square foot personal training facility in the heart of Hong Kong’s Central district. This is the largest personal training gym in Asia.
February 2014: Ultimate Performance Marbella
A 15,000 square foot commercial, personal training and teaching gym in San Pedro De Alcantera, ten minutes drive from Marbella town and 45 minutes drive from Malaga’s international airport. UP Marbella is a truly unique facility with 9,000 square feet of outdoor training space, classrooms, and a gym designed by Nick Mitchell and world renowned Olympic Strength Coach Charles Poliquin.
THE FUTURE FOR ULTIMATE PERFORMANCE?
At UP we believe in constant improvement and are forever working on refining our methodologies and approaches, both internally with clients and in a commercial context. Our plans for this growth timeline is to rapidly evolve in a clear, controlled and logical manner. We don’t like to make public predictions so will hold our counsel as to where and how our exact plans and strategies lie. If you wish to discuss any involvement with UP and our future then please contact us using the form below.